About Me

I bridge product, UX, content, and data, using research and experimentation to decide what to build.

How I Got Here

Hi, I’m Christianne! I’m Mexican-Canadian, born and raised in Mexico before moving to the U.S. on a tennis scholarship to Emmanuel University, where I earned a Bachelor’s in Communication. Later, I completed a Visual Design certificate from General Assembly and a Master’s in Emerging Media at the University of Georgia. Growing up between cultures taught me that the same experience can feel very different depending on who you are, and tennis taught me to read patterns, adjust, and own the result.

Early roles at the Mexican Consulate and Gwinnett County Public Library, where I ran patron surveys and bilingual programs, got me interested in how people find and use the information and services they need. After my master’s, I freelanced, redesigning websites and branding for small businesses. I then moved into digital full time as a Web Content Specialist at Delta Apparel, learning to design accessible e-commerce pages within constraints like CMS platforms, brand guidelines, and screen sizes. There, I designed the new Soffe and Salt Life websites and worked with our e-commerce, product, and development teams to launch them.

At The Home Depot, I moved closer to the data. On the product team, I owned 60+ A/B and multivariate tests, and helped lead our move to Adobe Target. On the content team, I combined behavioral analytics, experimentation, and usability studies to shape what we built next, including an 11-step funnel test that drove a ~77% lift in form completions. Along the way, I noticed how much time the team spent tracking down scattered information, so I designed, built, and launched Content Hub, an AI agent in Microsoft Copilot Studio. With director approval, I rolled it out to two teams, giving them self-serve access to historical test results, performance benchmarks, documentation, and content decisions, so new work could build on what we’d already learned.

What I Bring

I’ve worked across the product lifecycle, from discovery and design through launch and post-launch measurement. I’ve designed responsive e-commerce experiences from wireframes through high-fidelity mockups and design systems, run experimentation programs, led mixed-methods research, built an AI agent from concept to launch, including its requirements, guardrails, and testing, and turned findings into user stories and acceptance criteria for sprint planning. My toolkit includes:

Design: Figma, Adobe XD, Illustrator, Photoshop
Analytics & Testing: Mixpanel, Quantum Metric, Tableau, Adobe Target
Research & Product: UserTesting.com, Jira
Building: HTML/CSS
AI Workflows: Microsoft Copilot Studio

My background in communication helps me ask the right questions and make findings clear to cross-functional teams. I’m committed to accessible design, applying WCAG 2.2 AA standards throughout my process, and I’m fluent in English and Spanish.

What Drives Me

Seeing my research change what a team builds. The moment data stops being a report and starts being a decision, that’s the good part.

Beyond Work

I’m usually traveling, on the tennis court, at the gym, on a trail, or in the kitchen with my husband, our cats, friends, and family, where I treat every new recipe like a product test, trying it, gathering feedback from my taste testers, and iterating. These experiences fuel my curiosity about how people navigate and interact with the world, both digital and physical.

What’s Next

My goal is to grow into a product owner or product manager role, using research and testing to decide what to build, with a focus on accessibility and AI-powered tools. Right now, I’m looking for roles in product, UX research and design, or experimentation where I can keep growing toward that goal. If that sounds like your team, I’d love to talk.