How I got here

Hi, I’m Christianne! I’m Mexican-Canadian, born and raised in Mexico before moving to the U.S. to study, where I earned a Bachelor’s in Communication and a Master’s in Emerging Media. I started out as a Web Content Specialist at Delta Apparel, designing e-commerce pages across the Salt Life, Soffe, and Delta Apparel brands, which is where I learned to design within existing constraints, like CMS platforms, brand style guides, and screen sizes. At The Home Depot I moved closer to the data, growing from A/B testing and behavioral analysis on the product team to broader work on the content team. Along the way I noticed how much time the team spent tracking down scattered documentation, so I designed and built an AI-powered Content Hub end-to-end with Copilot Studio. Much of my work there combined A/B testing, behavioral analytics, and usability studies to shape what the team built next.

What I bring

I bridge design, product, analytics, and research, shaping strategy from user behavior and test results. I’ve designed responsive e-commerce experiences from wireframes through high-fidelity mockups and design systems, and I’ve run 60+ A/B and multivariate tests and led mixed-methods research. My toolkit includes Figma, Adobe XD and Photoshop, Mixpanel, Quantum Metric, Tableau, and Copilot Studio, with methods ranging from usability testing and surveys to A/B testing and behavioral analysis. My background in communication helps me ask the right questions and make findings accessible to cross-functional teams. I’m also committed to WCAG-compliant, accessible design practices.

What drives me

Seeing research I did change what a team builds. The moment data stops being a report and starts being a decision, that’s the good part.

Beyond work

I’m usually traveling, on the tennis court, at the gym, or on a trail. I spend quality time with my husband, our cats, friends, and family. These experiences fuel my curiosity about how people navigate and interact with the world, both digital and physical.