Tableau Dashboard Designs
Project Context
The Content team needed a more efficient way to analyze the impact of content changes on service pages, particularly focusing on visit-to-lead conversion rates. The challenge was to help the team quickly compare pre and post-content change performance in one dashboard, so we could spot trends in conversions and sales to inform future content strategies.
By focusing on these priorities, my goal was to give the content team the ability to efficiently analyze performance and the impact of content changes, supporting the team’s ongoing optimization efforts.
Design Solution
To address this, I designed a Tableau dashboard that allowed side-by-side comparisons of pre and post-content change data. The dataset was provided by the analytics team, ensuring that the analysis was based on accurate and up-to-date data.
I designed in Figma for visual consistency and clarity and added an overlay of charts and metrics in Tableau to display week-over-week conversion and sales trends, giving the team with a clear and concise view of performance metrics over time. This allows the team to quickly identify shifts in user engagement after making content changes to the service pages.
Methods
Tableau Desktop: Used to build and configure the dashboard, enabling dynamic data visualization and interaction.
Figma: Utilized to create the background image for the dashboard, ensuring an aesthetic UI and consistent user interface.
Data Source Warehouse: The dataset provided by the analytics team was sourced from our internal data warehouse, ensuring that the analysis was based on accurate and up-to-date information.
Project Context
The Home Depot’s content team needed a more efficient way to analyze the performance of service provider banners, with a focus on visit-to-lead conversion rates. The challenge was to present this data in a way that would allow the team to quickly understand the effectiveness of localized content displayed dynamically on service pages, identify high-performing areas, and pinpoint opportunities for improvement.
Design Solution
To address this, I designed a Tableau dashboard tailored for the content team’s needs. The dataset was provided by the analytics team, ensuring that the analysis was based on accurate and up-to-date data. As with previous Tableau projects, I used Figma to design the background image, and Tableau Desktop to build the dashboard.
Methods
Tableau Desktop: Used to build and configure the dashboard, enabling dynamic data visualization and interaction.
Figma: Utilized to create the background image for the dashboard, ensuring a visually appealing and consistent user interface.
Data Source Warehouse: The dataset provided by the analytics team was sourced from our internal data warehouse, ensuring that the analysis was based on accurate and up-to-date information.
Conclusion
This project was about making data easier to use. By building a dashboard that simplified visit-to-lead insights, we gave the content team a clearer way to spot what’s working and where to improve. It also reinforced something I keep coming back to: even internal tools can shape the experience, when teams make better decisions, users feel it too.